Synergy home health3/1/2023 ![]() ![]() Since getting into the home care business, both Always Best Care of Greater Boston and Synergy Northeast Metro have seen major growth.Īt Always Best Care of Greater Boston, one of the key growth drivers has been hiring at least one new caregiver daily. “I think circling the wagons really helped us during the pandemic, especially when it was peaking about a year ago.” “We never took on any positive clients … because we needed to conserve our resources for current clients that may catch covid from a caregiver or from a loved one,” he said. Part of navigating the public health emergency was avoiding taking on more than what the agency was capable of at the time, according to McDonald. It was really helpful to have somebody doing that.” ![]() It’s not like I had extra time to go and find PPE. The hospital didn’t have it, so they were sourcing PPE for us. “In those early days, you couldn’t find it. “We had people at the franchise center who were specifically looking for PPE,” Robinson said. While many had trouble sourcing PPE, being part of a franchise network helped Always Best Care of Greater Boston. Last year, the health care sector was plagued with PPE shortages. Our nurse went out and saw everybody - talked about how to wear the PPE and stay safe.” Learning how to react quickly to change as it happens is one of the biggest skills Robinson has picked up during this time. No doubt the biggest challenge faced by franchisees today is the impact of the COVID-19 emergency. Synergy Northeast Metro currently employs 80 caregivers.Īt a time when the demand for home care services continues to grow, recruitment, which has always been an industry-wide problem, hits even harder.įurthermore, McDonald noted that agencies need to recruit in order to continue growing. The company offers companionship services, in addition to personal assistance, housekeeping, live-in care and 24-hour home care services. Synergy is a Gilbert, Arizona-based non-medical home care franchise that operates roughly 380 franchise locations nationwide. They have to care enough that they’ll drive through the snow - weather the storm, so to speak - to someone who may not want but needs our help.” “I didn’t want somebody who could go down and work at Walmart. “How do you find the right caregiver,” McDonald said during the panel. In addition to traditional home care services, the home care business offers free assisted living placement.Īt Synergy HomeCare Northeast Metro, one major challenge has been finding dedicated caregivers, according to owner and CEO Brian McDonald. The company is backed by PE firms Gemini Investors and Plenary Partners.Ĭurrently, Always Best Care of Greater Boston employs 500 caregivers. Roseville, California-based Always Best Care is a home care franchise company that operates across 224 territories in 30 states and Canada. The second year, we went up to over $800,000.” “ out who I could get multiple referrals from. “I wasted a lot of time going to different nursing homes, assisted living, hospitals or doctor’s offices that were never going to give me referrals, or would only give me one,” Robinson said during a panel at Home Health Care News’ Franchise Forum. In the case of David Robinson, owner and care coordinator of Always Best Care Senior Services of Greater Boston, building strong and strategic referral relationships has been one of many hurdles to clear. Ongoing franchise fees are a crucial part of most franchisers’ business models. The home care franchise model calls to mind the old idiom of “a chain is only as strong as its weakest link.” That’s because the business model relies on having a network of strong franchisees for its overall success.įor the franchisees, or owners, that make up these networks, this means navigating challenges in service of the larger organization.īroadly, the franchise business model allows an individual or franchisee to buy the right to sell products or services under the brand of an established company.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |